Netflix approached us to make this piece for their thriller series about the Israeli-Palestinian Conflict, Fauda. The creator of the series, Lior Raz, relates many of the events in the show based on his personal experience in the Israeli Special Forces. This piece tells the story of Lior's experiences and how he came to create this critically acclaimed series.
The Israeli-Palestinian Conflict has been a constant in the news for the past half century. With crimes committed by both sides the mistakes compound themselves and create an impossible entanglement of blame and nationalism. Fauda bravely delves into these issues from an insider point of view, and aims to tell stories from both sides of the fence.
We, at Insync Plus, created a campaign that focused on the things that bind us as well as the things that divide us. The campaign treated the sides as equals while forcing a conversation between the differing opinions, all while reinforcing the dual nature of each character.
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